BELFOUNTAIN's debut single "Give It Up," - has a new video out now, to accompany it. The fresh, new indie-folk-rock project fronted by singer-songwriter, multi-instrumentalist, and JUNO Award-winning producer Chris Graham, has released the catchy-as-hell first single which is drawn from the upcoming album Some Hearts, an authentic, roots-inspired collection of songs. Some Hearts comes out June 21, 2024.
Watch it on YouTube here:
"Give It Up" is as perfect a power-pop anthem as Coldplay or U2 ever delivered. While the lyrics hint at themes about difficulties in relationships, ultimately the song is about finding joy in spite of the state of the world in which we currently live. It's about letting go of your inhibitions and living free - "live it up, before you live it down." A throwback to a more innocent and optimistic time.
Directed and edited by Carlos Coronado, and featuring Graham's friends and family, the accompanying video faithfully echoes the spirit of the song. The visuals showcase a skateboarder, a dancer, a basketball player, and a person in relationship, all striving to overcome their struggles. The video for "Give it Up" is, in fact, a great statement about not giving up. It's a perfect representation of the old, true adage, "If at first you don't succeed, try, try again."
"The song is about giving up your inhibitions and letting go of your past," says Graham. "So, it features different storylines of people trying to overcome challenges and find success in the freedom that comes with that."
MORE ABOUT CHRIS GRAHAM
Graham produced the JUNO Award-winning 2021 album Heart Parade for children's group Splash 'N Boots (Feat. Alice Cooper, iskwe, Simon Ward), as well as several other JUNO Award-nominated albums. He recorded, produced, and co-wrote the #1 selling albums Daydream and Bandshell by vocal jazz artist Tia Brazda, as well as the song "Undone" by indigenous artist Marcia Chum, which was nominated for several Native American Music Awards. Graham has toured the world with a variety of acts, performing at such festivals as the Montreux Jazz Festival and the Festival International de Jazz de Montreal. Previously he recorded, produced, performed with, and wrote songs for bands The Framework (Last Gang), CANVAS and FIRExFIRE.
UPCOMING DATES 2024:
March 23 @ The Local, Toronto, ON
June 22 - Album Release Concert @ Burdock, Toronto, ON
July - Alberta / Quebec / Eastern Canada Tour
August - BC Tour
September - Ontario Tour
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