Prince Edward Island's award-winning event company, Whitecap Entertainment is marking a strong year for live music and tourism in Cavendish with the announcement of the substantial impact of their annual festivals, Bell Presents Cavendish Beach Music Festival (CBMF) and Sommo Festival. Together, the multi-day events generated a combined economic impact of over $30M, welcoming over 80,000 music and culinary fans to Prince Edward Island in 2025, reinforcing the role both events continue to play in attracting visitors, supporting local businesses and strengthening the Island's tourism economy.

“Our festivals are built with Prince Edward Island Tourism in mind,” said Ben Murphy, CEO of Whitecap Entertainment. “When people travel here for CBMF and Sommo, they're supporting far more than the festivals themselves; they're supporting local businesses, tourism operators and communities across the Island. Seeing that impact continue to grow year after year, especially in the shoulder season, is something we're incredibly proud of.”