Canada Welcome's DICE – What Does That Mean for the Music Industry?

Fri Nov 24 2023
DICE

Music fans across Canada are excited about the launch of DICE, but what does it mean for the music industry? Click here to find out: Casinos.com game library is large

Founded in London in 2014, DICE has steadily become the leading independent music ticketing company in the world.

For those unaware, this is a software platform that enables users to search and buy tickets to many different live music events, including concerts and festivals.

While its significance has been felt in the UK for the last nine years, in October 2023, it finally crossed the Atlantic into Canada, furthering its work to expand across North America and beyond.

Along with the launch in Toronto, exclusive deals have been announced with Collective Concerts, The Garrison, Baby G, SouthPaw, Transmit Presents, and many more renowned partners.

According to the president of DICE, Russ Tannen, Toronto is the “perfect stage to bring in new fans” and attain a tech-forward approach, bringing the shows that Canadians love straight to their smartphones with a fast and “transparent ticket experience designed for them”.