For the past weeks I have been on several seminars involving artists and their creativity. It seems like many feel that they are not productive and have writer's block. As well, a lot of anxiety is discussed during these seminars.
That is ok, but I’m a bit tired watching the whole industry treating the artists as a creative genius and the sole person treated as a creative genius. To be kind of frank, the artist's creativity is often very unlimited and free, it’s should not stop there. It seems like we never talk about those people that have to be creative afterward. These people have to be triple creative with the material they get in. I’m talking about the team around artists like PR agents, managers, producers and consultants.