Keith Bradford is Executive Director of Cashbox Magazine, Nashville Tennessee. Mr. Bradford is also the director of NBRN.FM, owner of KMA Records, and also runs Keith Bradford Promotions.
Bradford is in the pre-production of the release of his new DVD Series, The Music Business – Ya Gotta Luv It!
Cashbox Canada is pleased to present weekly excerpts from this series to be released in 2011.

by Keith Bradford

There is no such thing as a good booking agent. An agency that is constantly getting their artists on NATIONAL TELEVISION is an agency that has artists with a lot of financial support!!!

How would you like to have to sit on the phone all day calling the entertainment director of STATE FAIRS and say Hey I have John Nobody or Susie Wannabe available to perform. Man she puts on a heck of a show and your audience is going to love her. What audience? Who is gonna pay to come see him or her?

If you would just stop and think about being on the other end for one moment.
You own a little music park or a bar where you book entertainment every Sunday during summer. Does it make more sense to go with a local band that has a big following or with someone that you found out about from a booking agent that no one has ever heard of but they put on a GREAT SHOW???

You must work in a local area and get your name known. You must build up a following that would be willing to even travel to go see you perform.

Now your GOOD BOOKING AGENT can make a call or two and get you a booking. Oh yes he is a great booking agent isn’t he?