GET READY TO LAUGH OUT LOUD, CANADA!
Orbyt Media Partners with The Donkey Comedy Network for Affiliate and Ad Sales of 24/7 Comedy Radio in Canada
Leading Radio Syndicator Nabs First Short-Attention-Span, Hit-Driven All-Comedy Radio Format for the Masses
(TORONTO, September 29, 2010) – Canada’s first short-attention-span, hit-oriented, mass-appeal all-comedy radio format is now available for syndication across the country with the new exclusive partnership of Orbyt Media and The Donkey Comedy Network (DCN) for affiliate and ad sales in Canada of 24/7 Comedy Radio.
The announcement comes on the heels of the first U.S. affiliation between Canada’s leading syndicator of premiere radio programming and Clear Channel’s KFNY, and extends distribution of 24/7 Comedy Radio to America’s comedy-loving Northern neighbours.
“24/7 Comedy Radio is a unique addition to Orbyt’s library of compelling radio brands for the Canadian market,” says Lesley Soldat, General Manager of Orbyt Media. “The content is pitch
perfect funny and the Top-40-inspired presentation is unlike any other comedy product on radio. “ We believe Donkey Comedy will do for radio what The Comedy Network has done for TV.”
Adds Bill Bungeroth, President and Founder of the Donkey Comedy Network: Comedy’s universal appeal breezes through customs and across borders. “The dynamics of comedy don’t change at a certain parallel on the globe, and neither do the business objectives of a radio station. 24/7 Comedy Radio presents the same opportunity for a Canadian radio station to differentiate itself with a unique brand in its market as a U.S. station.”
According to Dave Van Dyke, DCN’s Director of Affiliate Relations, Orbyt Media’s unparalleled connections in Canadian radio and powerhouse relationship with Astral Media, the country’s largest broadcaster, make for significant station affiliation potential. “We are thrilled to partner with such a successful group of radio syndication specialists.”
With Orbyt Media’s distribution of 24/7 Comedy Radio, Canadian audiences can now listen to and laugh at their favourite compatriots on radio. Some of the biggest names in comedy from Canada will be featured in the format, including Mike Myers, Jim Carrey, Russell Peters, Martin Short, Caroline Rey, Harland Williams and Tommy Chong, among many.
ORBYT MEDIA 2 ST. CLAIR AVE W, SUITE #1101 TORONTO, ONTARIO M4V 1L6
24/7 Comedy Radio is a 24-hour format designed to meet North America’s insatiable appetite for all things funny. The comedy format is targeted to hit the funny bone of today’s 18 - to 44-year-old adults. It showcases established and emerging comedians in a rapid-fire comedic delivery and is hosted by an array of stand-up and improvisational comedians. Recognizing North America’s need for a laugh and capitalizing on the growth of comedy on the web, TV, and movies, the format is designed to build cume. A PPM friendly format, it has been shaped by Harker Research and Vallie-Richards-Donovan Consulting. For more information please visit www.247comedyradio.com or call 972-516-3740.
About 24/7 Comedy Radio:
Orbyt is Canada’s premiere content syndication group, providing the most comprehensive lineup of programs and broadcast services to over 260 stations across the country. A division of media giant Astral Media, Orbyt is strategically positioned to direct the future course of its national music, lifestyle, comedy, business, technology and sports entertainment brands to the web, mobile and other emerging technologies.
About Orbyt Media:
Orbyt exclusively represents such top-rated multi-platform entertainment properties as ‘On Air’ and ‘American Top 40’ with Ryan Seacrest , ‘Radio Perez’ and the “Fab 30 Countdown’ with gossip blogger Perez Hilton, ‘The 80s Show ‘with Stu Jeffries and “KCC”, ‘Sixx Sense’ with Nikki Sixx , The ‘Donny Osmond Radio Show’, the ‘Hollywood Trend Report’ with Ann Shatilla, ‘The House of Blues’ with Dan Aykroyd,’The John Tesh Radio Show’, ‘Bob Kingley’s Top 40 Country Countdown’, ‘The Blair Garner Show’, and ‘American Country Countdown’ with Kix Brooks, among 50 other branded content titles. Visit www.orbytmedia.com.
FOR FURTHER INFORMATION:
Lesley Soldat Vice President, General Manager 416.934.4462
Christian Bailey Business Development 416.934.4472