Word of Mouth and How Radio and the Major Labels Sent Me to the Internet for Music
How much has the Internet changed things when it comes to music? As it turns out, not that much. What HAS changed are the ways middle men, lawyers, managers, agents, radio, and record companies can stop you from hearing what’s out there….
I had an epiphany this week thanks to NXNE. I realized that for all the hype, emails, Tweets, Facebook invites, and beer tickets, only one thing got me to get off my ass and go hear a band I had never heard of before.
Word of mouth.
Not just ANY word of mouth, but recommendations from friends and people I know who LOVE music and are prone to sharing their discoveries with like-minded people, of which I am one. “Hey, Bob, you have GOT to see these guys!”, will get my attention quicker than any amount of free beer tickets if it comes from someone I trust.
Why you’ll find me on the Internet and in the clubs…