Submitted to Cashbox Canada
The international music community, from over 70 countries, came together in Cannes for four days of intense networking, deal-making, learning and concerts at Midem 2013.
For the core music industry attending Midem, one of the key discussion points from collecting agencies including France’s SACEM and Germany’s GEMA, to label executives such as Beggars Group founder, Martin Mills and internationally-renowned artist and musician Jean-Michel Jarre, was the on-going relationship between the music industry, the internet giants and ISPs. Other highlights of the event included keynote addresses from senior executives representing American Express, Samsung, Ford and Chinese classical pianist and cultural icon Lang Lang, discussions involving the music community and major brands such as MINI, Nike, Red Bull, Heineken and The Coca-Cola Company on how best to work together, the Midemlab start-ups and app developers competition, the expanded Midem Marketing Competition and a packed programme of Midem Festival concerts.
“Following the changes we introduced in 2012, this year we have again focused on bringing together the core music business with the key players operating in the tech field, as well as leading brands and advertising agencies and, of course, the artists who create the music that we listen to,” noted Midem Director, Bruno Crolot