Gavin Slate Brews New Video Concept

Submitted by Cashbox Canada

You could call it a double-shot of Gavin. When talented Toronto musician Gavin Slate learned renegade Windsor film maker Gavin Michael Booth would be in Toronto for NXNE he decided he would be the perfect choice to direct his new video. Slate was performing at the festival as a musician and Booth had a documentary accepted at the NXNE Film Festival.

The concept was simple. “I am a huge fan of Starbucks and what they have done for the music community” says Slate. “As a consumer I visit the chain three or four times a week and totally believe in their customer service, as well as their products”. With no manager, no record company or no publishing company Slate had little chance of landing one of the illustrious “Pick of the Week” placements in the chain of coffee shops so he took matters into his own hands. Armed with a great new Colin Cripps produced song, “Life As A Salesman”, and a little computer magic, Slate produced his own free digital download cards and spent a day driving around Toronto placing the cards on counters and in empty “Pick Of The Week” bins.

The results can be seen here: http://www.youtube.com/watch?v=-w6hzdcJaQ8

To learn more about Gavin Slate, upcoming shows and your own free download of “Life As A Salesmen” please visit www.gavinslate.com.

Interview requests can be directed to: Cameron Carpenter [email protected]